In an inspiring move to elevate brain health initiatives, the Sidoo Family Giving Foundation has generously contributed $5,000 to support vital concussion research. This donation was made during the 19th Annual BC Lions Alumni Association Golf Tournament, held on August 7, 2025, in Vancouver, BC.

Why It Matters: Supporting Men’s Brain Health

The funds are directed toward HeadsUpGuys, a leading men’s mental health initiative at the University of British Columbia (UBC). Spearheaded by Dr. John Ogrodniczuk, Professor of Psychiatry, the program offers research-based resources to address depression and concussion-related challenges among men. Newswire

A Personal Connection: From CFL to Concussion Advocacy

David Sidoo, a former CFL star turned philanthropist underscored the significance of protecting athletes’ brain health:

“These players gave everything to the sport. Now it’s our turn to support them, especially when it comes to something as serious and often invisible as brain health.”

Concussions remain a pressing yet underfunded health issue in contact sports like Canadian football. The funds donated through the tournament serve as an important move toward bridging that gap.

Tournament and Initiative: A Three-Year Partnership

For three consecutive years, the BC Lions Alumni Golf Tournament has championed the cause of mental wellness by supporting HeadsUpGuys. This consistent backing highlights the growing recognition of mental health care as essential for both current and retired athletes.

Meet the Key Players

  • David Sidoo & The Sidoo Family Giving Foundation
    A former CFL athlete and entrepreneur with deep roots in community giving, especially in health, education, and youth development.

  • HeadsUpGuys (UBC)
    A global authority in men’s mental health, offering resources to help men overcome depression and the long-term effects of concussions.

Impact & Outlook

By funding concussion research and mental health resources, the Sidoo Family Giving Foundation is:

  • Amplifying awareness around athlete brain health.

  • Elevating the importance of mental wellness in sports culture.

  • Enabling tangible progress toward healing and support for men affected by head trauma.

Closing Thoughts

The $5,000 donation may seem modest, but its ripple effect is powerful. It reinforces a growing movement toward sustained mental health care for athletes—one that celebrates wellness as much as athletic achievement.